Growth of Pro-Kabbadi League in India

Introduction Hero Indian Super League (ISL) is slowly becoming the most watched sports tournament after Indian Premier League (IPL). It had a total reach of 74.7 million on its launch day. With this trend, the total viewership of the tournament has reached such a level that it has become money-maker for the corporate world in […]



Introduction

Hero Indian Super League (ISL) is slowly becoming the most watched sports tournament after Indian Premier League (IPL). It had a total reach of 74.7 million on its launch day. With this trend, the total viewership of the tournament has reached such a level that it has become money-maker for the corporate world in India. If you look back at the history, you can safely conclude that it is second only to the T20 cricket tournament IPL. Other tournaments such as football leagues lag far behind in terms of total viewership. With the increase in popularity, even the people from the foreign countries have started participating in the later editions of this Pro-Kabbadi League. In this article, we would be looking at Pro-Kabbadi League across different editions to understand its growth in that country.

ISL Viewership

The Sports Channel network had done a survey of the most viewed tournaments in the sports arena. The survey looked at the reach of people in different national and regional channels. A total of 8 channels were brought under the online survey. ISL has grown in stature due to lot of publicity featuring the starlets from the land of dream merchants. It started with national channels and then moved to regional channels as well. The online survey has found that the ISL moved ahead of other tournaments, especially the second edition of football World Cup held in India. Other tournaments such as the I-League, the English Premier League and the Calcutta Football League have also fared far behind by a large margin. This is primarily due to the attractive packaging of the league matches to bring large herds of fans to the venues. The organizers have taken the cue from the success of Indian Premier League.

Viewer Statistics

The broadcaster Star Network aired the first ever edition of Pro-Kabbadi League two years ago. It went on to become the most-viewed sporting extravaganza in the country. However, it remained in the second place when compared to that of IPL. After reaching the viewership of 74.7 million in the first 10 days, ISL went on to attract a total of 435 million people when the tournament reached its crescendo in the second edition. This indicates that the viewership of kabbadi and football has increased over a time period and it is progressively increasing. With the chipping in of the marketing team, the reach of these two tournaments increased several fold in the third edition.

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